Born and raised in Monterrey, Nuevo León, México, Efraín has spent his life traveling and meeting interesting people. He loves languages and has always been fascinated by other cultures.
After 15 years of experience in the beauty industry, Efraín has learned that the most priceless gift is a happy and satisfied client. They are often his biggest cheerleaders. They keep him motivated, inspired and excited about coming to work.
Efraín's goal for each client is to empower him or her with the ability to identify and harness their assets. By listening to the needs of each individual client, Efrain is able to understand how to help them own their beauty.
This year Efraín has focused on and become obsessed with color. From makeup to hair color correction classes, he has seen a direct correlation between underlying pigment and light reflection effects on the way we perceive color.